Leading & Managing

Styles appropriate to entrepreneurship

First of all as an entrepreneur, you must lead from the inside and manage with a strong reliance on your intuition.

Do not be a slave to the management theorists (though if you must, visit Value Based Management where scores of them are briefly and well described). So much is still done in the name of Henri Fayol who died in 1925:

• planning,
• organizing,
• commanding,
• coordinating,
• controlling.

But in the new economy the words might better be:

• appreciating,
• experimenting,
• networking,
• facilitating,
• evaluating.

In any event, an entrepreneur is essentially a leader, both inside and outside the company. Leadership is a subject about which almost everyone has a view. Leadership styles can vary by situation (so-called situational leadership) and may include any or more than one of:

Leaders do need to exercise flexibility, but they need to know themselves well and be authentic, rather than role players. Leaders and especially entrepreneurs are transparent and someone who lacks integrity will be spotted quickly.

Leaderdship or Communityship?

Henry Mintzberg, the business school professor reckons that, "Companies must remake themselves into places of engagement, where people are committed to one another and their enterprise." He talks of community in terms of people’s sense of belonging to and caring for something larger than themselves. Writng in the Harvard Business Review, he says, "Young, successful companies usually have this sense of community. They are growing, energized, committed to their people, almost a family. But sustaining it with the onset of maturity can be another matter: Things slow down, politics builds up, the world is no longer their oyster."

If you can really create and maintain this sense of community within your startup business then you will be a long way towards making it sustainable. This is not just a matter of community within the business, but also among all the stakeholders, or all those upon whom it depends for its survival.

Leadership in all aspects of life

Stewart Friedman, the author of Total Leadership, describes the opportunity of four-way wins by acting with authenticity, integrity, and creativity in the four domains of your life (the image below is ©Total Leadership):

I suggest you read Stew's book, or at least watch an interview with him at Knowledge at Wharton. His contention is that the best leaders balance and integrate their work and career, their home and family, their community and society at large, as well as the aspects of their lives that are normally referred to as mind, body and spirit.

When it comes to getting the job done, there are also different styles that may be appropriate in differing circumstances. They are often described as four quadrants:

The problem for entrepreneurs is that they typically do not have an evolved management team and frequently rely upon people over whom they have no authority. Hence they, above all kinds of manager, need to be able to use skills from each of the quadrants.

A head or a headless leadership style

For entrepreneurs, the authors of The Starfish and the Spider have listed a new set of rules of the game; get the book and use it. They talk of centralized and decentralized organizational styles and contrast 'The Spanish Army' where there's someone in charge vs. 'The Apache' where there's no one in charge.

Of course in a startup there may be no single person who is strictly 'in charge', but there will be a lead entrepreneur who must be aware of the starfish and the spider, especially in the Internet age, when they have to manage complex processes inside and outside the business.

Most startups are bound to have a very flat management structure. People are likely to be doing more than one job and are sometimes responsible for activities for which they have no training. They have to fly by the seat of the pants. Informality is the rule rather than the exception. Small numbers result in intimacy. The founder of the business is necessarily in a very different relationship to employees than in a large established enterprise and mimicry of corporate behavior is likely to be decried.

Wise startups are likely to be lean and make use of many people who are not on the payroll and thus, over whom bosses have little power. Vendors sometimes have more power than buyers.

Five rules to lead by

For leaders who want to improve their performance, the challenge is to find their way through the plethora of leadership theories. One book that cuts through a lot of them is The Leadership Code, whose five rules to lead by are

1. Shape the Future;
2. Make Things Happen;
3. Engage Today's Talent;
4. Build the Next Generation;
5. Invest in Yourself.

For yet more ideas, take a look at the selection of other books on the Leadership, Personal Development and Entrepreneurship shelves of the Bookstore.

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