Lift Off—the newsletter from WorkSavvy

Bootstrapping (Sep 2006)

Micro-finance (Nov 2006)

Sustainable Business Startup (Jan 2007)

Keeping the Startup Simple (May 2007)

Extra-ordinary Finance (Aug 2007)

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September 2006 Issue

September 2006 
 Lift-Off
 WorkSavvy! Business Startup Newsletter
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Dear William,

Lift-Off is a newsletter that regularly offers ideas to aspiring and early-stage entrepreneurs to help them achieve lift-off. I hope that those interested in business startup will also find items of interest.

Lift Off newsletter does not actually carry news, but what's new at the WorkSavvy! Website is a Page devoted to Sustainable Business Startup. Do take a look.

Please write and let me know your reactions. Best wishes from Will.

 Virtual Seed Money
 The Bootstrapper's Cashbox

seed money Start a business with little or no money, or assistance from outside investors or loan providers. Before looking outside for seed money, try financial bootstrapping. You'll be surprised how much you can improve your cash flow by using your own resources.

Chances are that you'll be able to come up with creative ways to avoid giving away equity too early or paying high interest rates before you can afford them.

Not only is financial bootstrapping a means of creating your own seed capital, but it also offers the lowest-risk way of starting an enterprise and maintaining your greatest freedom of action as well.

Click here to read the full article and discover many ways to get virtual seed money. 


 Economy Power: The startup that lived its name.
 It is the brand, and gave birth to a family of baby 'Economies'.

plug An impressive 92.7% compound annual growth rate in its first three years (2001-2004) was achieved by Economy Power Limited, an independent power supply company in the UK.

This British startup achieved its business plan goal of selling the company within five years when it was acquired by E.ON, reportedly for $50 million in 2005, with starting capital of only a few hundred thousand.

Its key to success was through strategies that exemplified its name. Its 40,000 accounts came through
  • a highly targeted customer acquisition policy (SME market);
  • a contracted-out sales model with "stock-option equivalent" rewards;
  • going for high annual gross margins (22%+);
  • "dynamic cash flow management" - obsessional operational efficiency.

Cashing out Economy Power has led the entrepreneurial team to found three new startups that are using the 'Economy' model. A new generation is standing on the parent's shoulders and each 'baby' has a bright potential future.

Find out how and why. Click here to read the full article 


 VC Wisdom: Bootstrapping & Cash Flow
 by Hannes Ambacher, WorkSavvy! Alliance Partner, MD dolphin management consulting gmbh of Vienna

I’m in the Venture Capital (VC) & Private Equity (PE) business, so I can tell you that while some are able to secure venture capital, this form of finance is available to very few business startups. Typically, VCs finance only high-growth companies, mostly in hi-tech.

So if your company or startup idea doesn’t fit VC criteria, you will still need to fund the business. Of course, there are the other routes like your savings, family and friends and the banks.

With or without VC or PE, there is a practice that all wise entrepreneurs follow. That’s financial bootstrapping: the way of starting or building a business creatively by generating revenues as soon as possible and spending as little cash as you can.

Even if you are one of the few who is able to raise VC finance, bootstrapping still makes a great deal of sense. With a nice pot of VC money, a bootstrapping approach will slow down your rate of cash burn, pleasing your investors—and yourself!

There’s a second entrepreneurial practice that VCs like to see. That’s dynamic cash flow management. Dynamic cash flow management ensures that you maximize the cash you have available in the business at any time. Bootstrapping raises the bridge and dynamic cash flow management lowers the water.

Read the two main articles in this issue of Lift Off to learn a lot more about the practicalities of financial bootstrapping and dynamic cash flow management, and you will be off to a flying start.

Find out more...by asking Hannes. 


 Entrepreneur's Eye-openers
 from varied sources

The Coolest Little Start-up in America - an article in Inc. magazine by Bo Burlingham, author of Small Giants: Companies That Choose to Be Great, tells the story of co-founders Tom Szaky and Jon Beyer, as well as TerraCycle, the business they founded. TerraCycle Plant Food is made by feeding premium organic waste to millions of worms. The worm poop is then liquified into a powerful organic plant food and bottled directly in used soda bottles. Read Bo's excellent article or get his book by clicking the Quick Links.

Writing a business plan is no easy task. Of course, it has to be your own work, but you may find planning software a great help. BizPlan Builder is my preferred business planning software. It is the most flexible available and Burke Franklin, my Alliance Partner, uses his products in his own business. BizPlan Builder provides a huge array of helpful material. If you use his program, your plan won't end up looking like hundreds of others done from templates. If you want the best business plan book, get Business Plans That Work: A Guide for Small Business.

Signum sine tinnitu is Guy Kawasaki's no-nonsense blog that I'd recommend to anyone launching a startup, before, during and after the business is launched. Visit his blog regularly and especially look at his Venture Capital and Bootstrapping archives. Guy is the author of The Art of the and also Managing Director of Garage Technology Ventures, a VC company specializing in early-stage enterprises. Feel free to say I sent you, but don't waste his time - read all he has to say, pay attention to the careful advice on the Garage Website before making contact. See the Quick Links for more.

Find out more at WorkSavvy! 


 Maintaining the Passion of Startup
 Book review

scale Getting to Scale: Growing Your Business Without Selling Out by Jill Bamburg.

There's hardly a startup that lacks passion. Here's a book that will help you maintain that passion and avoid selling out. Based on the experience of nearly 40 enterprises, Jill Bamburg, Dean of the MBA Program at Bainbridge Graduate Institute, shows clearly that there is another way.

Several high-profile mission-driven firms have sold out to multinationals recently: Body Shop to l'Oréal, Ben & Jerry's to Unilever, Tom's of Maine to Colgate-Palmolive, Stoneyfield Farm to Danone, as these firms not only want to acquire the brands but also hope to imbibe the values. Other mission-driven companies, such as Burt's Bees have been sold to financiers—in their case to AEA Investors, who purchased an 80% interest nearly two years ago. It will be interesting to watch how these acquisitions develop.

The author shows how any business with a values-rich mission can be conserved and enhanced. The ways include: organic and steady growth; financial independence through bootstrapping and creative funding; building values into the brand; matching manufacturing to the mission; learning and being prepared to transform; choosing a structure appropriate to the mission; working deeply on personal and personnel issues; being clear about what success constitutes in your special case. This is a book every entrepreneur should read.

If yours is a high-integrity firm with passionate values and you want to sell but not sell out, or grow but not alone, you should take a look at Upstream 21 - a corporation created to put investors' capital to work in local communities by purchasing small, successful companies whose products and services are part of their vision for a sustainable future.

Order the book 

November 2007 Issue

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November 2006 
 Lift-Off newsletter
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Dear William,

This issue of Lift-Off is focused on micro-finance and the lessons it has for entrepreneurs everywhere.

Also read about 5 wAys to make a successful startup and see how Sam Calagione brewed a successful business.

I would much appreciate your reactions to the issues raised. Best wishes from Will.

 Headless Bankers: Starfish or Spiders?
 The Unstoppable Power of Leaderless Organizations

starfish Banks without bosses: Grameen Bank and the Jamii are examples of two organizations that leverage starfish principles. Starfish, because if you cut off some part of the body, the creature does not die. Spider Organizations, on the other hand, may survive if they lose one leg, but minus two they can't function and without a head they die (Starfish are headless). The new book, The Starfish and the Spider by Ori Brafman & Rod A. Beckstone charts Starfish Organizations as different as Jamii Bora and Alcoholics Anonymous, which has no hierarchy of leaders and no formal control structure. The authors also show how the Internet has become a breeding ground for Starfish Organizations such as Open Source Software and Wikipedia.

In Kenya, Jamii Bora ('Good Family' in Kiswahili) has devolved responsibility to savings/lending groups who make the loans and is unusual in that its staff is composed almost exclusively of previous borrowers with a firm understanding of clients' needs. There's no 'passing up the line' for sign-off on loans. The process of 'headless banking' stretches out into the community. For example, at Mathare United Football Club, all players are also members of the Jamii Bora Trust, where they invest monthly savings and improve their capacity to borrow funds for setting up small businesses to help themselves and their families escape poverty and secure a better future.

Products without owners: The basic idea behind open source is very simple: When programmers can read, redistribute, and modify the source code for a piece of software, the software evolves. People improve it, people adapt it, people fix bugs. And this can happen at a speed that, if one is used to the slow pace of conventional software development, seems astonishing.

As an example, the Open Source Firefox browser has increased its market share from 8.5% to 12.5% in the last year - at the expense of Internet Explorer. Since its creation in 2001, Wikipedia has rapidly grown into the largest reference website on the Internet. The content of Wikipedia is free, and is written collaboratively by people from all around the world.

The Starfish Startup or Starfish Spirit: In industrialized countries, we are used to Spider Organizations. We pay enormous attention to CEOs and power structures. The Starfish lesson, emphasized in the book, is that while decentralized organizations appear to be messy and chaotic, they are rapidly becoming one of the most powerful forces the world has seen. Of course, entrepreneurs are not going to rush headlong to create Starfish Startups, but it's vital to appreciate the importance of the underlying collaborative community of business. Perhaps the Starfish Spirit should be what inspires our intention to grow and survive.

Click here to order the book. 


 Millions for Beggars: Macro-funding through micro-finance
 Enabling the poor to prosper through entrepreneurship

The world micro-finance movement is producing macro-funding for the people at the bottom of the pyramid: the world's poorest 4 billion people—80% of the world's population who live on less than $2 a day. The World Bank estimates that over 7,000 Micro-Finance Institutions (MFIs) have invested more than $2.5 billion and are growing exponentially.

One example is Kenya's Jamii Bora Trust, an MFI that began in 1999 when several former beggars and slum dwellers asked Ingrid Munro—then head of the African Housing Fund—to help them improve their lives. She agreed, and since then a once-small savings matching program has grown into a nationwide MFI with truly ambitious growth and impact goals, offering not only loans but also extremely low-cost healthcare insurance, alcoholism rehabilitation, and even housing mortgages for former slum dwellers. With nearly $5 million of outstanding loans, the Trust has upwards of 150,000 borrowers and a target of half a million; there are low default rates, the Trust is profitable and maximum first loans are only $105

Jamii Bora and other micro-financiers - such as the 2006 winner of the Nobel Peace Prize (with its founder Mohammad Yunnus) Grameen Bank of Bangladesh - develop self-respect and entrepreneurial development among people who have plenty of ingenuity but have previously lacked access to loan finance, the first financial step on the ladder to self-sufficiency.

This development is not only sustainable in the developing world, but also is instructive for many of us in the developed world. Micro-finance loan default rates are negligible because borrowers offer honor, not goods, as security. They have no collateral and thus the confidence of the lender is measured in personal terms, not assets that can be repossessed. The loan amounts are small and yet the lenders have built the processing means to handle them, often working through community groups as intermediaries, rather than expensive branch networks.

Learn more about Sustainable Startup 


 Before Launching Your Startup: 5 wAys to be more successful
 by William Keyser, Managing Director of WorkSavvy

lift_off_trp Summary: You want to launch your business right away. Your brain is bursting to get going. You have no choice. That's the way it is. But if you squeeze your priorities and fit in one other process before lift-off, your chances of success will be greatly enhanced. Take a deep breath and reflect on these five "A" words about your way of being in business—now and later.

Avowing: Openly define your larger purpose to yourself and others. Consciously know and share your beliefs and values. Prepare yourself and others involved in the startup on the way that these beliefs and values will impact on the business and the way it will be conducted. The benefits include enhancing your good feelings about what you are doing, creating a clearer business ethos and identity to drive your business forward and make it stand out and avoiding practices that could lead to trouble with colleagues, customers and others involved in the business.

Attending: Observe and notice what's going on around you and be awake to what's at stake. Attend to the issues of importance. These may concern your family or your business milieu or the wider world. Be sure to investigate all the resources available to you and behavior - both yours and other people's. Trust your intuition and those 'little voices', but be sure to make sense of the data you need to inform and drive the business as it changes. "I haven't got time for that, I'm way too busy to think about that now." You hear that pretty often, don't you? You may even say it yourself. If you hear those words, hesitate a moment, in case the intervention might be important.

Allowing: Stay present. It's easy to say and difficult to do, especially for an entrepreneur. The mind is full of things past and future, ringing bells and pressing for attention. If you keep those chattering monkeys at bay, you'll find answers to problems coming from amazing quarters—often from places you'd least expect. When facing problems, if you listen quietly and remain open to potentiality, especially in tricky, vexing or querulous situations, solutions may appear as if from nowhere. Be sure to cultivate the art of possibility.

Acting: Yes, yes, entrepreneurs know all about action. They make things happen. But often the best business school thinking on decision making calls for careful analysis, data collection and logical problem-solving. Of course, this is wise, and yet you need to have trust that you can do it now—with conviction. The business person with flair is able to follow the flow, expeditiously. If you delay and decide only when you have what you think are all the facts, you may find out that what you assumed was hard data was only opinion dressed up as information.

Affirming: Have the courage to be honest with yourself and others. Have the confidence to assert your convictions positively. Be prepared to stand for the beliefs and values that you declared before you started the startup. This may mean admitting that a business action was wrong. It may have been made with the best of intention, but accepting the error and moving on should reinforce the core of what your business is about. How many times have you had an encounter with a company representative that would just not admit a mistake and continued to defend his position with, "it's company policy not to..."?

These five "A" words should give you great impetus and also save you a lot of pain as your business lifts off and sustains your original dream.

Ask Will to Amplify 


 Brewing up a Business
 Adventures in Entreprepeurship

dogfish Sam Calagione is the founder of Maryland's Dogfish Head Brewery and his book, Brewing up a Business, is the honest story of the firm's first ten years. He tells of the ups and downs, and though he is not slow at coming forward about his prowess, he is disarmingly honest also about his shortcomings.

He